@misc{erickson2026uniquevaluepropositionuvp,
  author       = {Erickson, Gary},
  title        = {Unique Value Proposition (UVP)},
  year         = {2026},
  url          = {https://theinterviewisnotaboutyou.proliforge.com/glossary/unique-value-proposition-uvp},
  howpublished = {\url{https://theinterviewisnotaboutyou.proliforge.com/glossary/unique-value-proposition-uvp}},
  journal      = {The Interview is not about you Glossary},
  note         = {Published on The Interview is not about you}
}